Australia’s international tourism performance in 2012-13

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Australia’s international tourism has remained positive by year ending September 2013, proven by data gathered by Tourism Research Australia(TRA) from a sample of 40,000 departing visitors on the number of trips, reasons for visit, and types of accommodation, among other indicators. The details below reveal the trends in the habits of international tourists who visited Australia in 2013.

Most visited regions

Data crunched by TRA revealed that New South Wales remained the top destination of most tourists in Australia. The capital Sydney particularly received the biggest share, which amounted to 2.8 million out of the less than 3 million visitors for New South Wales.

Except for Darwin in the Northern Territory, all major capital cities received the most number of visitors for each state or region. In the Northern Territory, Lasseter and Alice Springs outranked Darwin by about 20,000 visits.

In 2013, all states and regions contributed some portion to the 5.8 million tourist visits for the country: 2.9 million from New South Wales, 2 million from Queensland, 1.9 million from Victoria, 0.76 million from Western Australia, 0.36 million from South Australia, 0.25 million from Northern Territory, 0.17 from Australian Capital Territory, and 0.15 million from Tasmania. Visitors in transit amounted to 0.28 million.

Top reasons for visiting

A majority of tourists with a visitor visa to Australia spent their days on holidays and other pleasurable activities. Data revealed that 69.9 million tourists elected this as their main reason for visiting. Next in rank were tourists who came for education (51 million) and those who visited friends and relatives (51 million). Those who visited for employment numbered 25 million, while those for business registered at 11.7 million. Almost 2 million qualified their visit under other reasons.

Compared with statistics from the previous year, the TRA data showed that two reasons for visits registered with significant increase: an addition of about 5.9 million visited for holidays, while about 2.2 million more visited friends and relatives. Visitors in transit amounted to 0.5 million.

Most preferred accommodation

Most visitors in 2013, about 83 million, chose to rent a house or apartment during their stay in Australia. Over 62.1 million who decided not to spend for accommodation stayed at a friend or relative’s home, while over 22.3 million were able to afford a hotel or resort.

Other accommodation options by tourists included backpacker houses or hostels (15.3 million), homestay (7.9 million), other non-commercial property (5.2 million), caravan (4.9 million), educational institution (4.6 million), and holiday house (3.7 million). The remainder stayed in boats, coaches, guest houses, and other locations where they could pass the night.

Top visitors to Australia

The International Visitor Survey also identified the countries with the most number of tourists to Australia. Topping the list was New Zealand—the only country that reached over 1 million tourists—followed by China (676,445), United Kingdom (579,233), USA including Hawaii (465,378), Japan (304,134), and Singapore (324,995).

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