Tourism Australia attracts more tourists with improved travel app

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Tourism Australia, the country’s main agency for promoting Australia as a leisure and business destination, launched travel app There’s nothing like Australia on 30 June 2013 to inspire potential travellers to visit the country and make the most out of their vacation. Four months after the launch of the first version, the agency amazes the world again with the Australian experience with the release of the upgraded app.

Improved version of 'There's nothing like Australia travel' app
Version
1.0

Developed by Tourism Australia’s digital marketing team, the first version of the travel app included 3,500 photos of destinations, attractions, and experiences throughout the country. Users could search by city, state, or type of experience, or find 50 closest holiday experiences with the “Near Me Now” function. There was also a link to the agency’s website, suggestions for the nearest Australian travel specialist from the user’s location, and buttons for social media sites like Facebook and Twitter. A map was added later for users to view where attractions are located in the country. Compatible with iOS and Android smartphones, version 1.0 was available in four languages: English, Korean, Japanese, and Chinese.

Version 2.0

PadWorx Digital Media, a Toronto-based mobile app development firm, upgraded the original version of the Tourism Australia travel app using its padXtec software. This version launched in October 2013 shifts the experience from smartphones to tablets, allowing users to view images and videos on bigger screens. The upgrade includes four additional destinations (17 in total), fully integrated narration, interactive maps and videos, and travel stories. Using the app has become easier with the stop-start function in videos, personalisation of interests, an itinerary planner, Google maps, social media integration, and links to sources of useful travel information.

PadWorx CEO Dan Brody said that the improved app “will offer travellers a sophisticated and immersive tablet experience to explore Australia’s best destinations.” He also expressed his gratitude in becoming Tourism Australia’s partner in developing the application, allowing their company to demonstrate the versatility and power of their core technology. The PadWorx version of the app has become lighter by 300MB, now only occupying around 200MB of space compared to the previous over 500MB size.

Tourism Australia’s initiative

Toursim Australia asked its 1.5 million Facebook fans to help develop a travel app for Australia through feedback, and they say they have finally made a product that will make it irresistible to visit the country. Andrew McEvoy, Tourism Australia’s managing director, added that the new version included research on usability done by TNS, a global market research company.

“We broke new ground when we launched this app back in June 2012, but it was always our intention that this would be something that we would evolve, in terms of content, functionality and usability. Apart from being visually stunning, the new version is richer in content, easier to use, and more interactive in helping to tell Australia’s story,” Mr. McEvoy said.

Travel to Australia

After you have researched Australia and have now decided on your holiday destination, you can contract National Visas at www.nationalvisas.com.au. National Visas are migration experts who can assist you with your visa options to Australia which may include a range of visitor visas or working holiday visas. You can also follow us on Facebook (https://www.facebook.com/OfficialNV), Twitter (https://twitter.com/officialNV), or Google Plus (https://plus.google.com/113836249604588801073/posts).

John Bell
Senior Migration Advisor
MARN 0321386

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John Bell

Migration Advisor at National Visas
John Bell has been involved in the immigration industry since 2000 and has practiced in Australia as an Australian Registered Migration Agent since 2003. John also worked in the UK as a UK immigration adviser between 2000 and 2002.

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