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The recent changes with Travelsphere Group
According to the news that has been spread the Kaleidoscope Travel Group, consisting of Travelsphere, Page & Moy and Just You is now in changes in accordance with their company development. They are now rebrandring under the umbrella company Page & Moy Travel Group. The Travelsphere Group has undergone significant change in the last six years with the acquisition of Page & Moy in December 2004 and the launch of singles brand Just You in October 2005.
According to Chief executive William Burton this will be a great move since Kaleidoscope Travel Group is not a well recognised name, on the other hand, the Page & Moy brand is extensively recognized, has a 50-year heritage and is considered as a trusted, quality brand. “Adopting it as a group name in the form of Page & Moy Travel Group will allow us to maximise brand recognition and loyalty as well as creating cross-selling opportunities across our three brands.” He added.
This change of name will help the clients and suppliers to identify the company and its products and services. This new identity is to have a progress to be known and become trusted by most of their clients. This will set also attracts new sets of clients and new generations of consumers.
