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Australia August 11, 2011 – Tourism Australia has recently launched its latest advocacy campaign that targets youth.

Tourism Australia latest advocacy campaign is aimed at inspiring young people in the UK and other popular backpacking markets around the world to take a holiday in Australia’s Down Under.

Tourism Australia is the Australia Government agency responsible for the international and domestic marketing of Australia as a destination for leisure and business travel.

Their latest migration to Australia advocacy campaign, 30 days in Oz, includes 30 one-minute online videos, each of which features following someone different in locations all across Australia. Each video shows a personality demonstrating in 60 seconds the reasons why there is nothing like Australia for young travelers.

The 30 video stars include 30 different personalities including a street artist in Melbourne, a surfer in Sydney, a musician in Byron, a wine maker in South Australia, a crocodile handler in Darwin and a surf lifesaver on the Gold Coast.

The first one-minute video released features Dutch backpacker Marloes Odenkirchen promoting Fraser Island. The first video released was timed to coincide with British school tests in order to target more than 230,000 school leavers who probably won’t get their desired grades and entice them to apply for a travel visa to Australia and holiday in Australia.

Andrew McEvoy, Tourism Australia Managing Director, explained that the latest new Australian immigration advocacy campaign is focused to promote the Australia travel visa, the Working Holiday Visa and also to encourage young people, particularly those leaving school or on a Gap Year, to regard Australia as a preferred work or travel destination.

Director McEvoy further explained that one of Tourism Australia’s objectives is to attract more young people to apply for visas to travel to Australia and therefore to holiday in Australia. He further expounded that these young travelers would become great tourism advocates for they often become lifelong advocates, where they have the chance to influence friends and family of all ages to try holidaying in Australia and with a possibility of returning themselves later in life.

Likewise, Director McEvoy also revealed that according to research, many of those who travel to Australia are backpackers. These backpackers spend more time travelling and exploring more of Australia than other travelers that’s why the youth market are given focus on this campaign.

source:
breakingtravelnews.com