How Australians utilise the internet

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Australians remain at the forefront of digital innovation, with a mid-2013 Google and Ipsos report revealing that smartphone usage in the country has risen from 37% in 2011 to 64.6%. Australians have also become active users of the internet; different studies revealed a unanimous conclusion that Aussies are spending more time on social media and networking sites. The details below provide a clearer picture of how Australians use the internet.

Top Social Media sites for Australia
Time on the internet

According to comScore, a provider of online analytics for businesses, the time Australians spend online has shifted from instant messaging to social networking. Records from November 2009 to 2010 showed that the use of instant messengers generally remained at 5% or 6%, with a slight decrease of 4%. Email usage flunked from around 19% to only 11%, which was equivalent to a 42% decrease. Social networking usage for the same one-year period rose to 26%, with records starting at 16% and climbing to 20%.

Social media usage

Global digital analytics company Experian studied online usage in the US, the UK, and Australia. These three countries utilised social networks the most, with data showing that time share for such activity amounted to 27%. However, Australians were noted to be the greatest users of social media: 14 minutes in every hour were spent browsing and updating accounts in social networking sites. Entertainment and shopping also occupied Australians when online, with the former taking up 9 minutes, while the latter 4 minutes.

Sites frequented by Australians

As with many countries, Australia uses Facebook more than other social networking sites. New York City-based Burson-Marsteller, a public relations and communications company, found out that of the 17 million Australian internet users, 69.5% have an account in the social site. Social media channels trailing behind include YouTube (56.9%), Wikipedia (21.7%), Blogspot (13.4%), and Twitter (11.4%). Five websites were also identified to be mostly visited by Australians: Facebook, YouTube, Live.com, Yahoo!, and ninemsn. These data show that Australians visit social media more than mainstream media, such as ABC, Herald Sun, and Sydney Morning Herald.

Social media for businesses

In a survey published by Hubspot, a provider of inbound marketing software platform, it has been found that businesses could leverage on the increasing use of social media in order to generate further leads. In a nutshell, lead conversion was discovered to be 13% higher with social sites than with other methods, such as telemarketing, trade shows, and direct mail. Moreover, fans of brands are likely to recommend brands to others, and more users will consider social media pulse for their buying decision.

Future of online use in Australia

According to Dr. Hugh Bradlow, chief technology officer of Telstra, “Australians are very fast adopters and I attribute that to the fact we’re a very spread-out country.” By 2020, smartphones will be used to pay for goods and as keys for cars and houses. Consequently, Australians will access social media more on gadgets—a fact that National Visas relies on to provide relevant visa and immigration information for interested migrants to Australia.

As a trusted provider of Australian visas, National Visas connects with customers through various social media platforms. It can be accessed on Facebook (facebook.com/OfficialNV), Twitter (twitter.com/officialNV), and LinkedIn (linkedin.com/in/nationalvisasofficial). To ensure that users will be able to share verified visa information to their own network, the company also has an account on Pinterest (pinterest.com/nationalvisasau/), YouTube (youtube.com/nationalvisas), and Google Plus (plus.google.com/113836249604588801073).

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National Visas

National Visas offer Personalised Services to help you apply for a visa. National Visas has developed into a world leader in online immigration services Our Migration Agents are registered to provide Australian immigration advice, as required by Australian law.

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