Australia receives high tourist influx from China and India

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With Australia targeting countries with high migration outcomes, recent data from the Australian Bureau of Statistics (ABS) show that short-term migration in the country has experienced significant increase, particularly from China and India.

Australia experiencing migration boom from China and India
Identifying the significance of the growing travel market from both countries, Tourism Australia Managing Director Andrew McEvoy has encouraged tourism-related businesses to leverage on these markets by instituting initiatives that will make these travellers feel more welcome in the country. Below are other relevant details pertaining to the active Australian immigration from China and India.

The numbers

According to ABS statistics up to July 2013, permanent and long-term arrivals into Australia have set a new record of 677,980, out of which 11,770 people stated their intention to permanently remain in the country. This number accounted for a 0.3% increase in the number of permanent arrivals compared to the previous year.

Numbers from China and India indicated high performance in terms of permanent arrivals and short-term migration in Australia. Out of the total arrivals, 13% were from China and 12.6% from India. Chinese also accounted for the biggest increase in short-term arrivals annually, with the current number equal to 17.9%. Further, around 360 Indians travel to Australia each week to settle permanently.

Targeted initiatives

In 2020, Federal Tourism has set a target visitor outcome of one million from China. In line with this, Tourism Australia has launched the “China 2020 Strategic Plan” in order to improve Australia’s reputation as a top destination among Chinese travellers. These initiatives include infrastructure development, massive translation of tourism information, a Chinese tourism website, and the “Welcome Chinese Visitor” program for training personnel of approved tourism operators.

Commenting on the adaptability of Australian tourism operators, Tourism Australia Managing Director Andrew McEvoy said: “If we’re not fully prepared, the Asian Century will pass us by. The great news is that we’re starting to see the industry really embrace the opportunity by adapting their business to meet the needs of Chinese visitors.”

After the launch of the Tourism Australia plan, businesses in Australia have appointed Chinese-speaking staff, conducted cultural awareness courses, and printed brochures in several languages in order to cater to a wider network of foreign tourists.

Australia considers tourism as a major industry, which is why it seeks to adapt to constantly changing demands in order to keep up with competition from the US, the UK, and New Zealand. Its ability to spot high-revenue travel markets not only allows it to showcase its beauty to other nationalities, but it also provides a great way to bolster its overall economy.

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